Customer Relationship Management (CRM)

Week #12: Customer Relationship Management
 A company wide business strategy designed to optimize profitability, revenue and customer satisfaction by focusing on highly defined and precise customer groups is what we call "customer relationship management".

Levi's Jeans is a customer relationship management system because the company focus its energies on more consumer-driven approaches. The company's efforts to appeal to younger consumers. Levi's executives steps toward this new youth market led through predictable marketing territory: sponsoring music events, researching nightclubs, using web technology to establish a link with college-age consumers. The current youth market, which has embraced bell bottoms, straight legs, boot cut, hard fit, loose fit, baggy fit, relaxed, etc.. almost every wild and unusual style of blue jeans imaginable has sorely tested the stock management capabilities of retailers.

Levi's Jeans has the capability to identify each and every customer and their relationship with their products and services. Because they are concious that understanding customers' buying patterns allows them to control product distribution, inventory and spoilage.

It also gives the opportunity to cultivate a one-to-one relationship with each customer that is the final goal of customer relationship management system.