It is true that new product ideas come from many sources, including customers, employees, distributors, competitors, etc... Through studying and listening to more than 60,000 women around the world, the new Levi's Curve ID line utilizes a revolucionary fit system that is based on shape and not size. Taking an exciting approach to measuring a woman's body, Levi's designers identified three distinct body types that account for most women's shapes universally. These are Slight Curve, Demi Curve and Bold Curve. This is how the three sexy Levi's Curve ID fits were born.The most important factor in successful new product introduction is a good match between the product and market needs- as the marketing concept would predict. Successful new products deliver a meaninful and perceivable benefit to a considerable size number of people or organizations and are different in some meaninful way from their intended substitutes. Firms that routinely experience success in new-product introductions tend to share strong leadership, a history of listening carefully to customers, a vision of what the market will be like in the future, etc...
In an effort to further understand women's fit frustration, Levi Strauss & Co, conducted a global survey. Revealling include:
-More than half of women (54 percent) try on at least 10 pairs of jeans to find one pair they would buy.
- Most women (87 percent) wish they could find jeans that fit better than the ones they own.
- Most women (67 percent) believe that jeans are designed for women with "Ideal" figures.
- Very few women (28 percent) believe that jeans are designed to fit their bodies.
Survey information of Levi's Jeans is located at : http://www.levistrauss.com/news/press-releases/levi-s-brand-introduces-revolutionary-fit-system-focuses-shape-not-size
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