Product Concepts

Week #10: Product Concepts

A product may be defined as everything, both favorable and unfavorable, that a person receives in an exchange.

Over the last four years, Levi Strauss & Co, one of the most successful companies which produce jeans are constantly changing their products because the outside world keeps changing. Customers are more demanding and powerful. They want to offer something new to people, and at the same time only the proven best quality and highest value product ever.

 In the list of top market players in the fashion industry, the most shining name is Levis fashion brand. Levi Strauss & Co was named after its founder Levi Strauss in 1853. Levi's as leading jeans brand has entered into the international parlance and flooding the market with its designer apparels. Levi's products are marketed under various brand names like Levis, Dockers and Levi Strauss signature.