Levi's - America (Go Forth) Commercial

The new campaign of Levi's was filmed in Braddock, PA. The campaign plays up the concept that Braddock residents are decendents of the pioneers who first wore Levi's in 1870s. Levi's jeans executives try to involve real people in this commercial with the idea that real people work hard and they would need sturdy pair of jeans or a trucker jacket to get down to work. Also, they want to show that everybody's work is equally important and we are all workers.