Week 4: Marketing Environment
Levi's has realized that the marketing environment presents a never ending series of opportunities and threats. The managers of Levi's are the trend trackers and opportunity seekers. Many opportunities are found identifying trends, directions or events that have some momentum and durability and mega trends as major social, economic , political and technological changes that have long-lasting influence. Within the rapidly changing global picture, the marketers of Levi's jeans are monitoring all these changes and following the six major environmental forces: demographic environment, economic, political ,etc...
Target Market
Jeans targets its market by evaluating the wants of customers. Mostly Levi's targets its market among the following classes: Upper class and Upper midddle class.
Target Market Strategy
The target Market Strategy adopted by Levi's is basically on having long-term relations with their customers and to provide them with the better product.
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