Week 2: Strategic Planning of Levi's Jeans
The new Levi's Engineered jeans were introduced to the market in celebration of the 10th birthday of Levi's. The amazing fabric is a re-creation of the first fabric from 1999, an innovative mix of cotton and hemp in an intense Red-Caste Indigo shade. I think Engineered jeans were a successful initiation of strategic planning because these jeans are an antique that represent a previous era. Definitely, these jeans will be considered collector's items.
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