Corporate Irresponsibility (The Gulf of Mexico Oil Spill).

The Gulf of Mexico Spill

The Bp disaster is an oil spill in The Gulf of Mexico which flowed for three months in 2010. It is the largest accidental marine oil spill in the history of the petroleum industry. The spill has caused extensive damage to marine and wildlife habitats as well as the Gulf's fishing and tourism industries.  The U.S Government has named Bp as the responsible party. Bp oil spill was a pattern of misconduct. This disaster was preventable. The corporate response to these disaster is far from responsible. While Bp has presented a bold public face, promising reparations to those whose lives were destroyed, the process to date has been fraught with avoidance and delay. Believe or not to those who lost jobs, businesses, and worse, compensation years from now is no compensation at all.

The Country of Origin

The country of origin of all the clothes that I wear today,

My Pants (Made in Sri Lanka)
 T-Shirt (Made in China)
Jacket (Made in Bangladesh)
Sandals (Made in Brazil)

Ethics and Social Responsibility

   Week 3: Ethics and Social Resposability

 Levi Strauss & Co is committed to its communities. This company is well known  for its philanthropic activities. The Levi Strauss foundation provides grants to local, regional, or global non-profit organizations in order to support programs that include human rights protections, and monitor and enforce labor, health and safety laws. The foundation also provide funds for disaster relief effors, donations of millions of dollars in charitable contributions to communities, housing and scholarships for the dependents of its employees. The company also contributes to economic development by investing in programs designed to encourage, train and educate people in the business field in order to motivate them  to create small businesses.

 An example of Levi Ethics and social responsability is their project in Belgium. After the closing of the Belgian factories, Levi Strauss negociated with the workers on an appropiate social contract to compesate them for their job loss. They made a commitment to the community. The corporation has continued to provide funds for various programs designed to facilitate economic growth in Belgium.

Strategic Planning for Competitive Advantage

Week 2: Strategic Planning of Levi's Jeans

 The new Levi's Engineered jeans were introduced to the market in celebration of the 10th birthday of Levi's. The amazing fabric is a re-creation of the  first fabric from 1999, an innovative mix of cotton and hemp in an intense Red-Caste Indigo shade. I think Engineered jeans were a successful initiation of  strategic planning because these jeans are an antique that represent a previous era. Definitely, these jeans will be considered collector's items.

An Overview of Marketing

Week 1: History and Mission Statement of Levi's Jeans.